Tag Archives | social
infographic, social media measurement, roi

Infographic Friday: Best Practices for Social Media Measurement

Back in the day when Madison Avenue was the center of the marketing universe, legendary ad-man David Ogilvy is reported to have said, “50% of all advertising is useless. We just don’t know which 50%.” Today, there are those businesses that see social media the same way. Tweeting, posting to Facebook and participating in online […]

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millennials, aesthetic marketing, cosmetic surgery

Healthcare for the Ages, Part I: 5 Tips for Connecting with Millennials

These days, it seems you can’t open a magazine without reading an article about Millennials: They’re glued to their phones, they’re addicted to social media and they’re, well, you get the picture. In fact, you’d be hard-pressed to find a demographic that’s been subjected to more generational generalizations. Such articles are interesting, as far as […]

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social, customer service, patient privacy

Social Customer Service: Are You Nordstrom or Walmart?

If you’re like many aesthetic professionals, you probably don’t use Twitter all that much. Let’s face it, it’s tough to discuss complex subjects like cosmetic surgery or form a connection with potential patients in 140 characters. But that doesn’t mean you should ignore the micro-blogging site. If nothing else, it gives you another way to […]

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Facebook, search, professional services

Will Changes at Twitter and Facebook Help or Hurt Your Practice?

If you send a tweet (or post a Facebook update) and no one sees it, does it make a sound? It’s not a Zen koan. It’s a recognition of the fact that the major social networks continue to roll out changes that will likely impact whether your fans and followers see your content or not. […]

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content marketing, infographic, trust, shareable

Infographic Friday: 7 Tips for Creating Trustworthy Content

Let’s face it, given the democratic nature of the Internet, anyone can create and publish content. But if you’re in business — say, as an aesthetic professional hoping to reach potential patients — not just any old content will do. If you want people to actually read or view what you produce, it has to […]

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Millenials, selfies, cosmetic surgery, minimally invasive procedure

The Changing Face of Plastic Surgery (Hint: It’s Younger than You May Think)

It’s not exactly an earth-shattering revelation but it’s always good to get confirmation from an authoritative source: According to a just-released survey from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), more and more young adults and teens are opting for aesthetic procedures. In fact, a whopping 64% of AAFPRS members saw an […]

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infographic, social media, reputation management

Infographic Friday: Manage Your Reputation (and Attract New Patients) via Social Media

Do you know what’s being said about you online? Many doctors apparently don’t: According to research by MedData Group, almost half (47%) of doctors don’t actively manage their online reputation. In this day and age, that’s a shocking figure, especially when you realize the same percentage of patients say that the reputation of a doctor […]

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social healthcare, competition, digital doctor

Social Healthcare: How Do You Stack Up?

There’s no denying the fact that social media and healthcare can make strange bedfellows. After all, the former is all about sharing — some would say oversharing — while the latter is predicated on treating privacy as a sacred trust. Factor in the potential legal exposure that can result from mixing them indiscriminately and it’s […]

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thanksgiving, content marketing

Infographic Friday: Looking for a Recipe for Great Content Marketing? Think Thanksgiving Dinner

With Thanksgiving less than a week away, it’s safe to say that most people are probably thinking more about eating turkey than consuming content. But that’s no reason to let your content marketing lapse. After all, with 2016 right around the corner, the annual eat-a-thon also provides a good recipe for a strategy that will […]

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earned media, online reviews, social media

3 Ways Earned Media Can Jumpstart New Business

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. — Mark Zuckerberg It’s been seven years since the founder of Facebook uttered those words and it’s safe to say that they continue to ring true today. When people are […]

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search, social, content, facebook, google

Social Is the New Search: If You Want to Get Found, Get Social

When it comes to searching for information on the web, there’s no denying the power of Google. According to the data-counting website Internet Live Stats, the search giant gets more than 50,000 search queries per second. Little wonder, then, that businesses spend millions of dollars on SEO and other tactics to rank well and generate […]

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healthcare marketing, social media, healthcare consumer

Infographic Friday: Get Ahead by Bridging the Gap of Social Engagement

You’ve no doubt heard the phrase ‘follow the money,’ but when it comes to marketing your practice, the more appropriate approach is to ‘follow the patients.’ That’s especially true as more people spend more time researching their healthcare options online and incorporating social content into their decision-making process. It’s a trend that doctors would be […]

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online health, social media, healthcare marketing

Online Health, Part II: Mixed Signals from Social Media

Unless you’ve been living in a cave, you know that your practice website is among the most powerful tools in your marketing arsenal. It is, in essence, your online storefront, a digital portal for potential patients to find out more about you, your services and your commitment to their care. And, as we’ve seen, a […]

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data, online reviews, aesthetic consumer

Playing the Percentages: Online Reviews by the Numbers

Actions speak louder than words; numbers don’t lie, and data is a doctor’s best friend when determining a marketing strategy. Case in point: Online reviews, where people’s actions have the power to make or break a doctor’s reputation; the numbers add up to enhance it, and the data provide insights on how a practice can benefit from […]

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ARC, authentic, responsive, compelling, social

For More Effective Marketing, Follow the ARC of Social Healthcare

If you’re like many aesthetic professionals, you’ve probably found that social healthcare provides mixed results. On the one hand, the vast majority of aesthetic consumers — 90%, according to a recent RealSelf survey — expect doctors to be engaged in social media. On the other, you may have found yourself wondering why so few of […]

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unfollow, social, email, content

Infographic Friday: Losing Fans, Followers or Email Subscribers? Here’s Why

When it comes to online content, you’re either part of the problem or part of the solution. From cluttered News Feeds to overflowing inboxes, we’re all inundated with more content than we can possible consume — and it’s only fair that companies that contribute to the problem pay a price. On social media, the cost […]

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brand ambassador, social media,

Infographic Friday: Get Heard by Saying Less (and Letting Satisfied Patients Do the Talking)

If you tell a great story and nobody hears it, do you (or your marketing) make a sound? The fact is online content is expanding faster than people can consume it, which means that getting heard is getting harder all the time. Worse yet, research shows that even if you do tell great stories, few […]

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social sharing, brand advocate

5 Tactics for Turning Lurking ‘Likers’ into Brand-loving Advocates

Everybody likes being “liked” but a new study suggests those clicks aren’t all they’re cracked up to be: When it comes to engaging with today’s online audience, it’s not how much your content is shared, but rather, how deeply people connect with it. The study, conducted by Social@Ogilvy and SurveyMonkey, surveyed 5,000 users of social […]

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social media, medical marketing, listtening

Debunking the ‘Myth of Social Media’ (and Doing It Right)

Sometimes it helps to look back to see where you’re going. One year ago this week, Gallup released a report titled, “The Myth of Social Media,” which featured a slew of statistics suggesting that even though the vast majority of Americans use social media, it has little or no influence on their buying decisions. Not […]

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millennials, medical marketing, social, procedures, realself

Marketing to Millennials: A Fresh Approach for Younger Patients

The times, demographically speaking at least, they are changin’. In fact, according to figures from the U.S. Census Bureau, Millennials will overtake Baby Boomers as the largest age group in the nation by the end of this year. And you don’t have to be a statistician to recognize that those 75.3 million 18-35 year olds […]

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