Tag Archives | statistics
online video, statistics

18 Amazing Statistics on the Future of Internet Video

The future of the Internet is video but don’t just take our word for it. Here are 18 statistics that showcase what people are watching (and sharing), how the world of online video is exploding and what it can mean for businesses that add video to their marketing mix: In January, 85% of the U.S. […]

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ASPS, 2013 statistics, cosmetic surgery procedures

Infographic Friday: ASPS Stats Suggest 2013 Was a Very Good Year

It’s often said there’s truth in numbers and if that’s the case, 2013 was truly a good year for the profession. According to just-released data from ASPS, 15.1 million cosmetic surgery procedures, including both minimally-invasive and surgical, were performed in the United States in 2013, up 3 percent from the year before. This infographic from […]

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Hispanic consumers, video, Nielsen

Nielsen, Part II: Do Digital-savvy Hispanics Hold the Key to Marketing Success?

When it comes to understanding people’s interaction with their digital devices, the folks at Nielsen have probably crunched more numbers than any other organization on the planet. From TV ratings to mobile-phone usage, they not only know who’s looking at what but also what devices they’re using to do so and the actions they take […]

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realself, cosmetic surgery, search, San Antonio

Realself Research Reveals Top 10 Cities for Cosmetic Surgery Searches

When you think of major markets for cosmetic surgery, a few cities almost automatically come to mind: Los Angeles, Miami, maybe Dallas or Atlanta. Chances are you didn’t say San Antonio, Texas. Yet according to search data recently compiled by realself.com, the Alamo City boasts the highest interest in aesthetic procedures of any major metropolitan […]

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social media, social healthcare, women, statistics

7 Statistics that Should Drive Your Digital Marketing

“Know thyself” goes the ancient aphorism but for doctors trying to market their practice to today’s digitally savvy aesthetic consumer, it might better read “Know thy patient.” And for those who still harbor doubts about the role the Internet plays in those patients’ healthcare decisions, consider the following statistics: 37% of women on a global […]

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word of mouth, earned advertising

Truth(s) in Advertising: Consumers trust friends, online opinions and branded websites

Trust. When you get right down to it, no other factor — not price, not location, not credentials — carries more weight when consumers are trying to choose between providers offering similar services and products. And that’s especially true when what they’re considering is an elective, expensive and potentially emotion-laden subject like cosmetic surgery. So […]

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seniors, social networks

Forget Rocking on the Porch, Seniors Are Rocking Social Media

Millennials, shmillennials. If you want to know who the up and comers are in social media, you might want to put down that copy of Cosmopolitan or GQ and peruse the latest research from the Pew Research Center’s Internet & American Life Project. American ages 65 and older have roughly tripled their presence on social […]

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search, social, internet marketing

Search: For Consumers, It’s the ‘Natural’ Choice for Discovering Websites

Right now, someone, somewhere, is going online to search for information on a cosmetic procedure, beauty product or a doctor who can provide them. In fact, if a recent report from the experts at Forrester Research is any indication, it’s safe to assume that person has plenty of company. The fact is that while individual […]

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infographic, seniors, social media, cosmetic surgery

Infographic Friday: When Grandma Gets Social, It Pays to Pay Attention

If your mental image of a typical social media user is a teenager sharing cat photos and music videos with friends, we have two words for you: Grow up. Turns out more and more social media users have already done just that. These days, they have gray hair, wrinkles and the skills they need to […]

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ASPS, social media, inevitable

Resistance is Futile (and Self-defeating): If You Want to Survive, Get Social

If you’ve been reading this blog for a while, you already know many of the reasons we believe aesthetic professionals need to embrace social media: Patient education. Reputation management. More effective marketing to today’s consumer. But, in light of a recent study by researchers at UCLA, there’s one that may trump all of the above: […]

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ASPS, infographic, arm lift, brachioplasty

Infographic Friday: A Farewell to (Saggy) Arms

If you’ve ever found yourself looking at an image of Michelle Obama — or Jennifer Aniston or Jessica Biel — and found yourself thinking, ‘Wow, impressive arms,’ you’re definitely not alone. With summer and its sleeveless style fast approaching, women all across the country are seeing similar images and giving serious thought to giving their […]

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worth it ratings realself asaps

Worth It Ratings Add Fresh Insights to ASAPS Cosmetic Surgery Statistics

More than 10 million procedures, consumer expenditures approaching $11 billion and a whole lot of satisfied patients. Those are among the key findings to be found in a just-released report from the American Society for Aesthetic Plastic Surgery (ASAPS). In fact, according to the organization’s analysis of multi-specialty statistics for 2012, the 10.1 million procedures […]

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New Statistics Confirm Cosmetic Surgery Is a Leading Economic Indicator

What do home sales, car sales and cosmetic surgery procedures have in common? According to new statistics from the American Society of Plastic Surgeons (ASPS), all experienced respectable growth last year. Cosmetic surgeries in the U.S., in fact, were up 5% over the year before, hitting an all-time high of 14.6 million procedures. That, along […]

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survey email response

Aesthetic Consumers Choose Doctors Who Respond to Online Inquiries

Funny thing about the Internet: despite its undeniable ability to supplant face-to-face contact, the people who use it still take their interactions on it very personally. In fact, when you think about, it may just be the medium’s depersonalized nature that makes personal interactions online so powerful. That’s certainly the case with doctors’ responses to […]

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cellulaze cosmetic surgery search

New Report Highlights 2012’s Hottest Trends in Plastic Surgery

  Less cellulite and a more shapely rear. It’s not surprising, perhaps, that better thighs and butts are atop many aesthetic consumers’ wish lists but new data puts some hard numbers to the anecdotal idea. According to the latest report from RealSelf.com, Cellulaze and Brazilian butt lifts posted the greatest increases in search volume among […]

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men cosmetic surgery

Infographic Friday: Men Represent a Small but Growing Market for Doctors

Look around your waiting room these days and you might notice something surprising: More of your patients are sporting beards, baritone voices and well-developed biceps. In other words, they’re men and as this infographic from the American Society of Aesthetic Plastic Surgery (ASAPS) shows, they represent a small but growing percentage of aesthetic consumers. Sure, […]

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Infographic Friday: Social Media and Small Businesses — Do You Measure Up?

If you’ve ever found yourself feeling overwhelmed by the demands of your social media marketing efforts, you’re not alone. Turns out many small business owners feel the same way. Consider a just-released survey from VerticalResponse.com, which asked 462 small businesses how much time they spend on social media activities, including finding and sharing content on […]

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Teens Turn to Cosmetic Surgery to Combat Harassment

School may be back in session but that doesn’t mean you won’t be seeing young patients in your office in the coming months. According to a recent survey of the RealSelf user community, parents are viewing cosmetic surgery for their kids as a valid response to a problem that seems to be getting worse: Bullying. […]

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abdominoplasty tummy tuck

RealSelf Buzz Index: Interest in Male Tummy Tucks Is on the Rise

Tummy tucks — they’re not just for women anymore. They never were, of course, but according to the RealSelf Buzz Index, they’re becoming an  increasingly hot topic among men, as well. Whether it’s the result of extreme weight loss or frequent close-ups of Olympic athletes like Ryan Lochte and David Boudia, doctors shouldn’t be surprised […]

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inbound marketing along the patients journey

From the Consumer Journey to Your Practice Website [Infographic]

Needless to say, we at MediBeauty.biz and RealSelf.com are firm believers in the power of social media. Why? Because no other medium is as powerful in facilitating the “decision journey” that consumers undertake or the two-way conversation they seek when considering aesthetic purchases. Unlike many social media sites, however, our goal isn’t to keep people […]

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