Tag Archives | statistics

Dollars and Sense: Unlocking the Value of Price Transparency

While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With more people shouldering a larger portion of their healthcare costs, their interest in, and expectation of, price transparency is only going to grow. And it […]

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Makeovers for Men: A Small but Growing Market

It’s not often that male makeovers make headlines, so when they do, it’s worth paying attention. The recent news that Ken, of Barbie and Ken fame, has undergone a truly extreme makeover. Blond and blue-eyed seemingly forever, he’s now available in 15 different models that feature diverse skin tones, eye colors, and hairstyles. He also […]

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Go Digital or Go Home: Strategies to Attract Today’s Digitally Engaged Patient

The future of healthcare is digital, and cosmetic surgery practices that hope to thrive better be, too. From apps to wearable tech, EHRs to analytics, the proliferation of digital technology promises to remake every aspect of the medical profession. A recent report from Adobe puts the shift into perspective: When asked if they were comfortable […]

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Why Your Plastic Surgery Practice Reviews Matter Now More Than Ever

By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places. They provide objective, third-party affirmation, aka social proof). And they serve as a powerful indicator of your trustworthiness. While all this explains why people use online reviews, a […]

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Why Loyal Patients Are a Doctor’s Best Friend

Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while 87% “shop around.” In a study of 11 industries, Accenture found that 52% of consumers switched a brand in the past year because of a poor […]

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tattoo, tattoo removal, tattoo regret

Rethinking Ink: Does Your Marketing Reflect the Reality of ‘Tattoo Regret’?

Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers — based on the information they find online. Tattoo removal is one of the most researched treatments on RealSelf, and has a Worth It Rating in […]

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online reviews, doctor reviews, medical marketing, peer trust

Online Reviews: New Research, Intriguing Insights, and the Power of ‘Peer Trust’

You can’t escape it. From search engine result pages to community sites, online reviews of healthcare services are everywhere. Even the scientific community has taken notice, which may explain why online reviews are a popular topic for study in a variety of recently published medical journals. Consider the trends and takeaways found in recent research: Reviews have a […]

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content, market research, popular, healthcare marketing

Playing to Win, Part II: What’s Popular, What’s Not, and How to Shape Your Content Accordingly

As previously discussed, researching how other aesthetic providers approach the market can be a crucial step in developing a marketing strategy that will help you beat them. On the other hand, even the most comprehensive competitive analysis is of limited value if the insights it reveals aren’t relevant to the market you and they are […]

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Video Best Practices for Connecting with Potential Plastic Surgery Patients

News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will account for 82% of all consumer internet traffic. You don’t need a crystal ball to see why video matters to anyone promoting a medical practice. As new […]

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patient experience, customer service, branding

Study: 81% of Patients Are Unsatisfied with their Healthcare Experiences. Are Yours among Them?

Think your practice provides a great patient experience? You might want to revisit the question. According to a recent study by Prophet and GE Healthcare Camden Group, 81% of consumers surveyed indicate they are unsatisfied with their healthcare experience. That’s a lot of unhappy patients, which, by extension, makes it highly likely that many providers […]

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web design, practice website

Web Design 101: Odds Are Your Practice Website Needs a Little Work (First in a Series)

As noted in last week’s post, it only takes an instant for online searchers to decide whether a particular website is going to give them what they want or not. Unfortunately, it appears that healthcare websites are among those that are failing the test. As reported in a “Patient Attitudes Toward Healthcare on the Web” […]

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3 rs, authenticity

Real, Reliable, and Respectful: Attract More Patients by Embracing the 3 Rs of Authenticity

You hear a lot about “authenticity” these days — what it is, why it’s important, how to demonstrate it, etc. — but all too often those explanations are long on abstract concepts and short on actionable details. A recent report by Cohn & Wolfe, on the other hand, offers an approach that’s so simple and […]

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cosmetic surgery, hispanics, healthcare marketing

¿Buscas Nuevos Pacientes? Hispanics, Healthcare, and Hints on Reaching a Large and Growing Market

It’s National Hispanic Heritage Month (Sept. 15 – Oct. 15): Esta su práctica médica amigable para los Hispanos? Depending on where you practice, who your current clientele is, and who you hope to reach in the years to come, the question — Is your medical practice friendly to Hispanics? — is well worth asking. As […]

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video marketing, infographic, consumer decision journey

Infographic Friday: From Curiosity to Consultation, Videos Prove their Value

At first glance, the title of this infographic from Invodo — Video Marketing & the Customer Journey: Bring Your Products To Life — doesn’t exactly shout healthcare. But if you change just two words, it clearly applies: Video Marketing & the Patient Journey: Bring Your Services To Life It’s a journey that marketers liken to […]

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content marketing

5 Rules of Engagement for Aesthetic Practices

Chances are that when you hear the name Adobe you probably think of them as the purveyor of digital products, such as Flash, Photoshop and PDFs. But the company is also a prolific producer of well-researched reports and whitepapers under its Adobe Marketing Cloud brand. Generally designed to help companies better understand online marketing, their […]

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retargeting, email, display ad, online advertising, ctr

The Reality of Retargeting: Keep Your Practice Top of Mind (without Creeping People Out)

The email’s subject line — We Were Just Getting Started — certainly caught my eye. We were just getting started with what? Turns out it was from an airline whose website I’d recently visited without completing a booking. Based on my actions on their website (and my membership in their loyalty plan), they no doubt […]

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mobile, aesthetic marketing, statistics, smartphones, mobile search

Aesthetics on the Go: 10 Mobile Stats and Why They Matter

In a world where data lies at the heart of every intelligent business decision, statistics provide the insight to ensure you’re moving in the right direction. And if there’s one statistic that points to the direction your marketing needs to go today, it is this: More Google searches are now conducted on mobile devices than […]

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harris poll, wait time, medical marketing, online access, patient satisfaction

Harris Poll: Patients Want Online Access, Proactive Communication and Shorter Wait Times

Somebody’s doing something right: According to a recent Harris Poll, patients’ satisfaction with their doctor visits is rising, although there’s still room for improvement. First the good news: Among those who have visited a doctor’s office in the past year 88% reported that they were satisfied with their last visit, up five points from a […]

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plastic surgery, statistics, 2015, trends

2015: A Year of Firsts and a Hint of Things to Come

Forget the magazine covers and morning news shows. If you want proof of cosmetic surgery’s popularity and growing acceptance, consider the just-released annual statistics from the American Society for Aesthetic Plastic Surgery (ASAPS). In 2015, for the first time ever, Americans spent more than $13.5 billion on aesthetic procedures in a single calendar year, a […]

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trends, aesthetic trends, realself, procedures

Aesthetics and the Year Ahead: Tighter Chins, Smaller Breasts, and New Developments Down Under

You don’t need a crystal ball to see that healthcare marketing is rapidly evolving in the face of increased competition, new technology, and changing consumer behavior. But for aesthetic professionals, there’s another change that’s worth paying attention to: Just as beauty ideals have evolved over time, so, too, have aesthetic consumers’ interest in particular body […]

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