Tag Archives | statistics
gallup, pre-surgery education, patient satisfaction

The Path to Better Outcomes Starts Long Before Patient Intake

Funny thing about patient satisfaction: You can influence it long before you pick up a scalpel or syringe. As a recent Gallup poll reveals, the education patients receive before surgery can lead to better outcomes, fewer problems and higher satisfaction. That’s not just good news for patients, either, as more satisfied patients may also translate […]

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mobile, email, conversions, clickthrough

Smart(phone) Marketing: Quick Tips for Better Results via Mobile Email

Chalk up another victory in mobile’s ongoing march to take over the Internet. Having already overtaken desktop computers in terms of time spent online, search preferences and email open rates, it seems that people are moving beyond simply reading their email on their phones; they’re also taking action as a result. According to a new […]

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cosmetic surgery, procedures, england, australia, india, canada, realself trends

International Insights: Cosmetic Surgery and the Commonwealth of Nations

If you’ve been in practice for any length of time, the latest statistics on cosmetic surgery around the world probably won’t come as a surprise. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the U.S. was, once again, No. 1, accounting for 20.1% of total global procedures in 2014, followed by Brazil (10.2%), […]

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mobilegeddon, mobile search, practice website, mobile-friendly

Mobile-geddon or not, Healthcare Seekers Want Mobile-friendly Websites

It’s been almost three months since Google rolled out its update designed to reward websites that are user-friendly for people using their mobile devices. Since then, various analyses have suggested that the update may have had some impact on search results but nothing as dire as feared. Turns out it wasn’t “mobile-geddon” — which is not to […]

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social sharing, brand advocate

5 Tactics for Turning Lurking ‘Likers’ into Brand-loving Advocates

Everybody likes being “liked” but a new study suggests those clicks aren’t all they’re cracked up to be: When it comes to engaging with today’s online audience, it’s not how much your content is shared, but rather, how deeply people connect with it. The study, conducted by Social@Ogilvy and SurveyMonkey, surveyed 5,000 users of social […]

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plastic surgery, time magazine, realself, procedures

TIME Out: Aesthetic Consumers’ Questions Provide Answers for Doctors

If you need proof that cosmetic surgery is coming out of the shadows, look no further than this week’s TIME magazine, where the cover story — Nip. Tuck. Or Else. — asserts that aesthetic procedures are “the new makeup.” Everybody’s doing it, goes the logic, and those who aren’t soon will because, well, everybody else […]

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social media, medical marketing, listtening

Debunking the ‘Myth of Social Media’ (and Doing It Right)

Sometimes it helps to look back to see where you’re going. One year ago this week, Gallup released a report titled, “The Myth of Social Media,” which featured a slew of statistics suggesting that even though the vast majority of Americans use social media, it has little or no influence on their buying decisions. Not […]

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millennials, medical marketing, social, procedures, realself

Marketing to Millennials: A Fresh Approach for Younger Patients

The times, demographically speaking at least, they are changin’. In fact, according to figures from the U.S. Census Bureau, Millennials will overtake Baby Boomers as the largest age group in the nation by the end of this year. And you don’t have to be a statistician to recognize that those 75.3 million 18-35 year olds […]

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mind the gap, healthcare marketing, patients, reputation management

Mind the Gap: Build Your Practice by Bridging the ‘Experience Void’

Think you know your patients? According to a new report from IBM and eConsultancy, you may want to think again. Surveying both consumers and marketers, the report found that there is a significant “experience void” between brands and their customers. In a nutshell, most companies believe they provide excellent customer experiences; most consumers believe they […]

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tattoo removal, picosure, realself, tattoo regret

Tattoo Trends: More Ink Could Mean More Requests for Removal

Regrets — like Frank Sinatra, it seems that people who have gotten tattoos have had a few. A poorly rendered image, a career change or the name of a former lover — if the tattoo-removal reviews on RealSelf are any indication, the reasons for “tattoo regret” are as varied as the people who pursue it. […]

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social media, social healthcare, empowered patient, empowered doctor

Want to Connect with Today’s Empowered Patients? Be an Empowered Doctor

Picture the following scenario: A new patient comes into your office wanting to know about a new miracle procedure she recently heard about on Facebook or Twitter. You spend most of the ensuing consultation trying to counter socially driven misinformation with medically based facts only to have her leave in search of a provider who […]

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realself, prices, transparency

Paying the Price: Is a Lack of Transparency Costing You Patients?

Buying a car. Booking a hotel room. Pursuing a remodel or home improvement project. Despite the obvious differences between the three activities, they all share a common characteristic: Thanks to the power of the Internet, consumers now have access to an unprecedented amount of information about what the goods and services they seek are likely […]

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online reviews, transparency,

Online Reviews, Digital Consumers and the ‘Engine of Transparency’

You don’t have to be Jeff Bezos or Angie Hicks (Angie’s List) to understand the role the digital experience plays in people’s purchase decisions. Whether it’s household items or contractor services, the most essential component in choosing one product or service over another has become the ability to know about it before the point of […]

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injectables, fillers, realself, botox, juverderm, voluma

Moving the Needle: Interest in Injectables Shows no Sign of Slowing

New products, little or no downtime and lower costs than surgical alternatives — it’s hardly surprising that the market for injectables is booming. In fact, according to a 2014 report from Transparency Market Research, the global facial injectables market is expected to grow 14.6% per year, rising from $3.3 billion in 2013 to $9.4 billion […]

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infographic, asps, plastic surgery statistics, 2014, butt augmentation

Infographic Friday: 2014 Was a Big Year for Butts

Sometimes there’s nothing like a look back to see what the future might hold. Case in point: the latest data from the American Society of Plastic Surgeons (ASPS), which has just released its annual statistics for 2014. As the infographic below shows, the numbers indicate both an overall increase in cosmetic procedures from the year […]

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before & after photos, aesthetic consumers, realself

(The Facts about) Photos Don’t Lie, Part I

It may be time to update the old saying that photos don’t lie. Between advertisers who routinely PhotoShop the people in their ads and everyday Instagrammers who use filters to enhance their selfies, it’s probably safer to say that some photos seriously stretch the truth. There’s just one problem: When it comes to photos, stretching […]

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realself, cosmetic surgery, trends

Beyond the Beauty Counter: 1 in 5 Women Plan to Pursue Cosmetic Surgery

In terms of people’s interest in cosmetic surgery, 2014 was a very good year: As previously noted, pageviews on RealSelf were up significantly from the year before, underscoring the fact that more people were willing to consider the full range of options regarding their health and beauty concerns. Now, a new study from RealSelf/Zeitgeist Research […]

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online reviews, reputation management, patients, software advice

What Do Patients Want? Online Reviews Reveal Their Secrets

Funny thing about online reviews. While many doctors think they’re all about their own expertise and the resulting outcomes, aesthetic consumers know otherwise. Encompassing everything from initial visits to post-care follow-up, consumers view reviews more holistically, using them to not only monitor their own experiences more fully but also provide helpful guidance for others. Including doctors. After […]

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mobile, search, smartphone, google

Will Mobile Searchers Find You… or the Doctor Down the Street?

In the time it takes you to read this sentence, Google will process nearly 370,000 searches, almost 100,000 of which will be conducted by people on mobile devices. The actual numbers will vary by time of day, of course, but over time, that latter figure adds up to roughly 3 billion mobile searches per month. […]

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tatto removal, before and after photo

Rethinking Ink: The Business of Tattoo Removal Is Booming

Given the number of people sporting inked images on their arms, legs and backs, it’s obvious that people love their tattoos. That is, until they don’t, which is why more and more of them are turning to aesthetic professionals to have them removed. In fact, according to research by IBISWorld, revenue for tattoo removals has […]

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