Tag Archives | Twitter
social media, fans, followers

Infographic Friday: 7 Followers Every Doctor Needs to Know

Let’s face it, getting heard amid the torrent of tweets, status updates and other postings that constitute the conversation on social media is no picnic. Proliferating networks, changing algorithms and an audience that’s increasingly adept at tuning out unwanted messages means it’s more important than ever to make sure you’re delivering the type of content […]

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live surgery, instagram, social media

Live from the OR: Want to Demystify Cosmetic Surgery? Social Media Can Help

As RealSelf CEO Tom Seery likes to say, most doctors are at one of three stages in their approach to social media. There’s the Crawl stage, which entails basic reputation management, the Walk stage, where doctors freely share their expertise, and the Run stage, in which they embrace the kind of two-way conversation that leads […]

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social healthcare channels

The 5 Cs of Social Healthcare: Choose your Channels to Connect with Top Prospects (Part III in a series)

When it comes to social media, all platforms are not created equal. And when it comes to marketing cosmetic surgery and other aesthetic procedures via social media, choosing the wrong one can result in a lot of wasted time, misspent marketing dollars and minimal return on your investment. Facebook, Twitter, Pinterest — they all boast […]

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twitter fake followers

Tweeting Doctors Should Focus on Real Patients, not Fake Followers

If you’re among the socially savvy aesthetic professionals who recognize that amassing thousands of fans or followers is of little value, congratulations on avoiding one of the most common mistakes other doctors make. If not, you might want to read this recent article in “The New York Times,” which shows how people are buying followers […]

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vanity metrics

Doctors and Twitter: Don’t Get Fooled by Vanity Metrics

Lady Gaga has 20 million “little monsters” following her on Twitter; Justin Bieber has 18 million “Beliebers.” As a cosmetic surgery expert with a Twitter account, you should have… little or no concern with how many followers you have. Truth be told, if you’re not a global pop star — and perhaps even if you […]

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