Tag Archives | Video
video marketing, unique content, video

Video Marketing: Want More Views? Try a Unique Approach

Engaging, ubiquitous, and easier than ever to produce — is it any wonder that videos are essentially taking over online? Consider a few findings from Cisco’s latest forecast for online video content: Annual global IP traffic will surpass the zettabyte (ZB, or 1,000 exabytes) threshold in 2016 and will reach 2.3 ZB by 2020. Video […]

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Video Best Practices for Connecting with Potential Plastic Surgery Patients

News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will account for 82% of all consumer internet traffic. You don’t need a crystal ball to see why video matters to anyone promoting a medical practice. As new […]

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video, lipo, recovery, aesthetic marketing

Video Marketing: Relieve Patient Anxiety by Addressing Concerns about Recovery

When it comes to creating and sharing videos, it’s no surprise that many doctors focus on educating patients about what to expect before and during their procedure. That’s a good thing, of course, but it overlooks another important step in patients’ aesthetic journeys: What can/should they do to ensure the best possible recovery? The fact […]

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video marketing, infographic, consumer decision journey

Infographic Friday: From Curiosity to Consultation, Videos Prove their Value

At first glance, the title of this infographic from Invodo — Video Marketing & the Customer Journey: Bring Your Products To Life — doesn’t exactly shout healthcare. But if you change just two words, it clearly applies: Video Marketing & the Patient Journey: Bring Your Services To Life It’s a journey that marketers liken to […]

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video, video marketing, cosmetic surgery

Video Marketing: For Patients, the Procedure Is Just One Part of a Much Larger Process

When you’ve spent years learning your craft, it’s easy to assume that what transpires in the procedure chair or operating room is all that matters. But for patients, actually undergoing surgery is just one step in a process that starts with initial research, continues through one or more consultations and incorporates post-surgical recovery and their […]

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coolsculpting, doctor, medical marketing, video

Video Marketing: What’s Good for the Doctor… Is Good for the Practice

Physician, heal thyself. The proverb may date back to the Bible (Luke 4:23) but in these digitally driven times, it also applies to marketing your practice. After all, if you want to give potential patients a good idea of what to expect from a procedure, one of the best ways may be to undergo it […]

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silhouettplasty, video, aesthetic marketing, realself, dr. schlesinger

Video Marketing Tip: Promote Your Practice with Real Stories from Real Patients

In an era when the vast majority of consumers conduct extensive online research before they ever reach out to a business, it’s a fundamental law of marketing that you have to share your expertise in ways that engage people early in their decision journeys. And, as RealSelf data consistently shows, video is an incredibly effective […]

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infographic, video, video marketing, practice website

Infographic Friday: Record Now! Video Marketing Is Going Viral

As noted a while back, 78% of people watch online videos every week and 55% watch them every day! In fact, so many people are shooting, watching, and sharing videos that the format accounted for nearly two-thirds (64%) of all consumer Internet traffic last year — a figure that’s expected to rise to 80% by 2019. Such […]

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kybella, double chin, video, marketing

Video Marketing: Kybella Clips Click with Viewers

From beauty magazines to morning news shows, hardly a day goes by without someone touting Kybella as the miracle cure for melting away submental fat. The attendant buzz shouldn’t be surprising, really, as the procedure is still new (and therefore newsworthy); it addresses a pervasive aesthetic concern, and it appeals to the significant number of […]

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realself, video, marketing

Video Marketing 101: Keep It Simple, Personal, and Professional

When it comes to online video, the statistics are pretty compelling: 78% of people watch online videos every week 55% watch them every day Online video now accounts for 50% off all mobile traffic During the third quarter of this year, visitors to RealSelf set a new record, watching videos a whopping 1.2 million times. That […]

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video, video marketing, realself

Let’s Go to the Video: Quick Tips that Capture Consumer Interest, Part II

Video courtesy of  Amiya Prasad, MD Intriguing titles, short takes and long-form “Aesthetics 101” videos: As previously noted, there are a number of best practices you can employ to generate higher viewership for your practice videos. Ultimately, though, an understanding of technical details will only get you so far. What really grabs viewers is great […]

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goldfish, attention span, video, video marketing

Let’s Go to the Video: Quick Tips that Capture Consumer Interest, Part I

8 seconds: According to new research from Microsoft, that’s the length of the average person’s attention span. That’s not only a drop from 12 seconds 15 years ago; it’s actually lower than that of a goldfish, which has an average attention span of 9 seconds. The takeaway? Unless you’re marketing to goldfish, getting your message […]

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gallup, pre-surgery education, patient satisfaction

The Path to Better Outcomes Starts Long Before Patient Intake

Funny thing about patient satisfaction: You can influence it long before you pick up a scalpel or syringe. As a recent Gallup poll reveals, the education patients receive before surgery can lead to better outcomes, fewer problems and higher satisfaction. That’s not just good news for patients, either, as more satisfied patients may also translate […]

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video marketing, cosmetic surgery, youtube, realself

There’s More to Video Marketing than YouTube

Video courtesy of Jon A Perlman, MD Ten years after the launch of YouTube, there’s no denying the power of the platform. It is, as a recent Google blog post put it, the “daily go-to destination for people who seek to connect with others around their passions and interests.” As such, the site is also […]

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practice website, traffic, seo, content, google, search, rank

5 Ways to Generate More Traffic on Your Practice Website, Part II

As a busy aesthetic professional, you probably have neither the time nor the inclination to delve deeply into the technical factors that influence how well your practice website ranks when people are researching cosmetic surgery. And that’s okay. As discussed last week, the good news is that there are some simple things you can do […]

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video marketing, realself, breast implant

Secrets of Successful Video Marketing, Part II

How much do aesthetic consumers love video? Let us count the ways: Last week, visitors to RealSelf clicked on videos 75,600 times By doing so, they viewed 122,500 minutes (2,042 hours) of video content On Thursday, April 9, they set a one-day record of 12,500 views and 20,500 minutes (342 hours) Individually, the most popular […]

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video, marketing, realself

Secrets of Successful Video Marketing (Psst, It’s not about Going Viral)

Dancing babies, swimming hippos and a dog who can’t catch a break (or a meal). These days, it seems just about anything you can film can go viral, spreading from Facebook to Twitter to Good Morning America. That video of a breast aug or tummy tuck? Probably not but that doesn’t mean it’s not worth filming […]

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visual content, infographic, practice website, before and after photos

Infographic Friday: Doctors Who Get Visual Get More Leads

Picture this: Two patients come into your practice because they’re considering rhinoplasties. One describes her ideal attributes verbally — she wants a smaller tip, for example, or less flared nostrils — while the other shows you a photo of a popular celebrity with a perfectly proportioned proboscis. Unless you’re a mind reader, it’s safe to […]

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eric qualman, social media revolution, mobile, social, video, marketing

Social, Mobile, Video: The Future of the Internet in 2:18

2015. For followers of the Chinese zodiac, it’s the Year of the Sheep (which officially begins tomorrow, Feb. 19); for the scientifically inclined, it’s the International Year of Light. For anyone hoping to reach today’s digitally driven consumer, it promises to be the year that social media, mobile technology and video take over the Internet. […]

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Video Tip: ‘Close the Deal’ by Overcoming Patient Objections

When it comes to educating patients about aesthetic procedures, few platforms are more powerful than video. Whether it’s explaining how Ultherapy lifts and tightens loose skin or sharing a live Vine from the OR, video provides more information more effectively than anything short of a personal consultation. Actually, providing factual information is only part of video’s […]

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