Tag Archives | Video
video marketing, patients, empathy

Video Tip: Engage Patients by Expressing Empathy

It’s a question that has dogged doctors since the beginning of modern medicine: What do patients really want? Naturally, they want their doctors to be skilled practitioners, possessing both appropriate credentials (e.g., board certification) and skilled hands in the clinic or OR. But, as has been shown time and time again, today’s patients also want […]

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asds, video, marketing, realself

4 Ways to Boost Your Online Presence with Video

There are countless statistics that attest to the power of online video but when it comes to online video advertising, two figures stand out: According to Pew Research, total digital video advertising reached $4.15 billion last year and continues to grow rapidly at 43.5% year over year. That’s a lot of money for what are […]

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fat transfer, butt lift, video

RealSelf Video Tip of the Month: 9 Seconds to Improved Engagement

When it comes to video marketing, there are a few levers you can pull to figure out how to better reach your audience — video length is one of them. So is short or long form better? This month’s top video shows that if you want to keep viewers’ attention, keep it short. Need proof? […]

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infographic, online video, leads, realself tv

Infographic Friday: See Better Results with Video

Lights, camera and… new business. Unless you’re still using a rotary phone, cranking out faxes and accessing the Web via dial-up — i.e., living under a technological rock — you probably know that video is rapidly taking over the Internet. And while it sometimes seems that much of it revolves around talking dogs and frisky […]

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infographic, video marketing, quality

Infographic Friday: The High Cost of Low-quality Video

You’ve probably seen the figures: Video is on the verge of taking over the Internet. Readily accessed, easily consumed and eminently shareable, it may just be the ideal format for delivering digital content. There’s just one problem: A lot of it is, at best, amateurish and, at worst, unwatchable. And while that’s okay for little […]

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infographic, social media, trends

Infographic Friday: Whither Social Media? The Experts Speak

Wondering what the future holds for social media? Apparently, the social media monitoring team at Talkwalker has been wondering the same thing. But rather than gaze into their own crystal ball, they asked leading experts in the field for their thoughts and compiled their answers into the following infographic: While all of above offer valuable […]

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infographic, video marketing

Infographic Friday: Looking to Connect with Consumers? (Let’s) Go to the Video

Ask an engineer what the best kind of video connection is and you’ll probably get a bunch of acronyms — DVI, SDI, HDMI, etc. — but for a doctor marketing his or her practice it has nothing to do with input and output jacks or other electronic paraphernalia. It’s the connection the medium can help […]

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future, healthcare, consumerization,

Empowered Patients, Social Doctors and the Future of Healthcare

It’s often said that those who forget the past are condemned to repeat it — but have you ever considered the opposite idea? Truth is, those who fail to anticipate the future run the risk of not getting to experience it. In healthcare, that future is rapidly unfolding in countless ways, many of which are […]

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online video, statistics

18 Amazing Statistics on the Future of Internet Video

The future of the Internet is video but don’t just take our word for it. Here are 18 statistics that showcase what people are watching (and sharing), how the world of online video is exploding and what it can mean for businesses that add video to their marketing mix: In January, 85% of the U.S. […]

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Sabrina Fabi, RealSelf TV, video, marketing

RealSelf TV Takes Video Marketing to the Next Level

Video may have killed the radio star but smart marketers know it’s a great way to breathe new life into their efforts to reach consumers. Now, with the launch of RealSelf TV, cosmetic surgeons and other aesthetic professionals have the opportunity to take their own marketing efforts to the next level. Simply put, video not […]

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digital marketing, 2014, trends

The Digital Crystal Ball: 5 Healthcare Marketing Trends to Watch for in 2014

It’s (almost) 2014 — do you know where your patients are? Increasingly, they’re on their computers and smartphones, on the Internet and on social media, researching procedures, reading reviews and narrowing the search for that one special provider who will perform the procedure they’re interested in. Along the way, they’re encountering trends and technologies that […]

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Lights, Camera, Video: Best Practices for Producing Promotional Videos (Part II of III)

If you’ve ever doubted the idea that video represents the future of the Internet, consider this little fact: In the time it took you to read the above sentence, more than 8 hours of video will have been uploaded to YouTube. At that pace, that works out to 6,000 hours per hour, 144,000 hours per […]

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video

Show, Don’t Tell: Online Video Is Taking Over the Internet (Part I of III)

Online video: it’s not just for clumsy cats and talking dogs anymore. The fact is, if you’re not using video to promote your practice, you’re missing out on what is very likely the most important marketing tool since the direct-mail postcard. Visually compelling, eminently shareable and increasingly easy to produce, video is rapidly becoming the […]

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google glass

Google Glass: OK in the Operating Room or not?

Picture the following scenario: You’re mid-surgery and you need some information about the procedure at hand or your patient’s medical history. You could step away from the operating table, consult images on a monitor or access the necessary data on a tablet or PC. Wouldn’t it be nice if you could simply speak your request […]

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Internet, TV, media

Desperately Seeking Consumers? The Internet is the New TV

You don’t need a Ph.D. in communications to know that the media landscape is undergoing rapid and far-reaching change. Newspapers are folding, books and magazines are going digital and now, it seems, even that mainstay of the living room is losing its lock on viewers. Truth is, more people are spending more time online than […]

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infographic video internet marketing

Infographic Friday: Savvy Doctors Use Video to Engage, Inform and Educate

Unless you’ve been living in a cave, you no doubt know that Google is the world’s largest search engine. But do you know which one is No. 2? (Hint: It’s not Bing, Yahoo! or Ask.com.) It’s YouTube, which among other things, is proof positive that consumers are increasingly turning to video to learn more about […]

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online video practice website

Convert Visitors to Your Practice Website into Clients through Video

If a picture is worth a thousand words, what sort of value do you suppose a video has? To get an idea, take a look at the example below. Created by Bang On Target Videos, a maker of animated videos for businesses, the 3:33-minute cartoon should be required viewing for doctors curious about the role […]

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online video

Online Videos Help Turn Viewers into Patients

You don’t have to be an expert in SEO to know that people love online videos but did you know those videos can be a powerful marketing tool for your practice? In fact, online videos can significantly increase onsite engagement and click-through rates (CTR). How much? According to a report from ComScore, people who watch […]

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Old fashioned marketing

Are You Doing Old Fashioned Marketing?

Insightful video on how product and experience now define brands-not just what marketers message in advertising. This is hardly lost on doctors who see that patient reviews directly impact (positive and negative) a practice’s ability to attract new patients. Branding in the New World

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