When you’ve spent years learning your craft, it’s easy to assume that what transpires in the procedure chair or operating room is all that matters. But for patients, actually undergoing surgery is just one step in a process that starts with initial research, continues through one or more consultations and incorporates post-surgical recovery and their return to daily life.
It should come as no surprise, then, that patients want to know more than which filler will work best for them or what to expect from a tummy tuck. Their concerns run the gamut and, by extension, present opportunities for doctors to address subjects that are often overlooked by other providers. The following videos, for example, have earned impressive viewership — and great exposure for the doctors who produced them — by providing information potential patients clearly care about:
Understanding what a procedure can and cannot accomplish is paramount in making an informed decision about pursuing it. In this video, Beverly Hills plastic surgeon Jon A. Perlman, MD, doesn’t discuss the procedural aspects of liposuction at all, let alone his skills or results, but rather, focuses on helping viewers determine whether it’s appropriate for them or not. Along the way, he shares insights about when it can help, what it won’t accomplish (e.g., major weight loss) and even the commitment patients will need to make to ensure their results last.
In all three of the above videos, it’s clear that the doctors who produced them are more interested in helping patients understand their options than in promoting their practices. Of course, if the viewers who watch them like what they see and decide to reach out for more information, that’s okay, too.