“Worth It Ratings” Add Fresh Insights to ASAPS Statistics

RealSelf Worth It Ratings

The numbers are in: According to just-released figures from ASAPS, more than 9.1 million cosmetic procedures were performed in the U.S. last year, an increase of 1% over the year before and a 197% jump over the last 15 years.

Since 1997, the interest in and demand for cosmetic plastic surgery has risen exponentially and our comprehensive statistics continue to show that, said ASAPS President Jeffrey M. Kenkel, MD.

And “comprehensive” is putting it mildly as the 15th annual report covers more than 30 surgical and non-surgical procedures and breaks down the results by age, gender, ethnicity and geographic region.

The most popular services? Among surgical procedures, liposuction/lipoplasty topped the list for the first time in three years, followed by breast augmentation, abdominoplasty, eyelid surgery and breast lift. The top five non-surgical procedures were toxins (Botox and Dysport), hyaluronic acid, laser hair removal, microdermabrasion and IPL laser treatment.

But popularity is only a measure of consumer interest, not satisfaction, one reason this year’s report also includes “Worth It Ratings” from RealSelf.com. Gleaned from the site’s thousands of post-procedure user-reviews, the data offer valuable insights into the mindset of today’s cosmetic surgery consumer.

For example, as the graphic below shows, the third most popular surgical procedure, abdominoplasty, scored highest in satisfaction, with 93% of patients saying they would do it again, vs. 73.5% for top-ranked lipoplasty. A similar scenario was evident among non-surgical procedures with laser hair removal (No. 3) outscoring Botox and other toxins (No. 1), 68% to 61%.

RealSelf Worth It Ratings

We’ve found that people have greater satisfaction with invasive plastic surgery procedures performed most often by plastic surgeons, with a plurality of RealSelf members reporting their procedure as ‘worth it’, says Tom Seery, RealSelf CEO. But our data also show that popular minimally invasive treatments aren’t necessarily the ones that patients consider the most effective.

The ASAPS data release reinforces the point that consumer satisfaction matters, and doctors should factor this feedback into decisions regarding investment in the latest device or cosmetic treatment.

About Rob Lovitt

Rob Lovitt is a longtime writer and editor who believes every good business has a great story to tell. He has written for dozens of magazines and websites, including NBCnews.com, Expedia.com and the inflight magazines of Alaska, Horizon and Frontier airlines.

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